Digital Marketing

Digital Marketing

Responsibilities
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence.?
  • Optimize content – provide meta data, body content, internal linking recommendations (template led or on individual page by page basis as required).
  • Link profile analysis – measure quality and relevance of back link/social profiles.
  • Keyword research – produce comprehensive keyword reports and summarize opportunities for clients.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Brainstorms new and creative growth strategies through digital marketing.
Skills
  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Candidates who have a technology background and understand core technical areas will be an advantage.
Job Category: Digital Marketing
Job Type: Full Time
Job Location: Bengaluru

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Business mandates the Small-Medium-Enterprises to digitalize every operations and Limitscale helps digitize to meet the emerging customer’s demands.

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